In the Amazon-e
In 2000, Amazon, primarily known as an online bookstore, had built one of the world’s biggest websites from the ground up. However, they found that whenever they needed to add new features, their software developers spent most of their time building elements that any software project would require. This made it extremely time-consuming and resource-consuming to scale their site.
To address this, Amazon built a shared layer of website infrastructure that all their teams could use. With the internal success of these layers, Amazon took these services to market, and Amazon Web Services (AWS) was born. AWS has since become Amazon’s most profitable business. In 2024, AWS generated $39.8 billion in operating profit, out of a total operating profit of $68.6 billion for Amazon.
There are several other stories of Amazon identifying financial-, resource-, and time-consuming aspects of their business, then finding and developing solutions, which could then be sold as services to others. Another example is logistics; Amazon uses a combination of third parties like UPS and the American Postal Service (previously) and its own in-house delivery services to deliver to Amazon’s clients. The US Postal Service stopped delivering on behalf of Amazon, and recently, UPS also announced their intention to stop delivering on behalf of Amazon. The rates demanded by Amazon were not profitable for these companies. Amazon found a way to deliver more cheaply, ultimately reducing the costs of delivery to their clients and then selling their logistics services to others who don’t use their marketplace.
In 2025, big tech companies such as Alphabet, Amazon, Meta, Microsoft, and Tesla are planning to collectively spend $300 billion on capital expenditure, primarily on artificial intelligence infrastructure projects. Amazon has indicated that they plan to invest $100 billion in capital expenditure this year. However, not all of this will go towards AI.
Building products in-house can bring a lot of risk, especially if those products don’t sell as well as anticipated. However, when the product meets market needs, it can generate a significant amount of income while reducing costs as that part of the business scales.


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