Zara

Inditex, the Spanish business which owns of fashion brands such as Zara, Bershka, Oysho, and Massimo Dutti, published its H1 2024 results last week. Net sales for the period reached €18.1 billion, reflecting a 7.2% increase year-over-year. The cost of sales rose slightly slower than net sales, leading to a 7.5% rise in gross profit to €10.5 billion. Net income climbed by 10.5%, reaching to €2.8 billion. This translated to a net margin of 15.3% for the period, up from 14.9% during the same period last year. The improvement in margin was mainly attributed to amortization and depreciation remaining unchanged from the previous year.  

Zara represented 72% of Inditex’s sales for the first half of 2024. Zara’s sales increased by 5.4% compared to the same period last year. While most other brands experienced double-digit growth, their smaller size relative to Zara meant that Inditex’s overall net sales only rose by 7.2%. 

Inditex places a strong emphasis on logistics, planning to invest €900 million annually over the next two years. This extra expenditure increases Inditex’s usual annual capital expenditure of €1.8 billion by 50%. Part of the capital expenditure will deployed to increase store space by approximately 5%.  

Zara, famous for its quick turnaround time; has the ability to design, manufacture, and stock new items on store shelves within two to three weeks. The company maintains low inventory and has structured its manufacturing to ramp up production when certain items sell well; unlike competitors, who can take months to respond to trends.  

Inditex operates in a highly competitive market. Despite having an efficient supply chain model that allows them to compete on design, they are susceptible to supply chain disruptions, such as those witnessed during Covid-19 and the conflict arising from Russia’s invasion of Ukraine. 

Zara also believes that driving sales can be accomplished by attracting customers to their physical stores. To entice visitors, they lease historical and cultural buildings to add a unique appeal to their brand. However, if demand for their brand suddenly drops, they could end up paying higher-than-usual costs for unused space.